The One Reason Digital Creators Should Write Blog Articles

If your product actually solves problems and people need it, they will search for it and read more about it before they buy.

Not everyone will make it to your landing page, where you have copywriting that could sell ice to Eskimos or desert sand to an Egyptian desert nomad. So, you need to publish content where your target audience is guaranteed to be. That’s either on YouTube (or TikTok) or in product articles.

There’s not much difference between a blog article and a product article, except for the fact that in a product article, you are writing specifically about your product.

But what exactly are you supposed to write about?

Write A Clear Headline That Attracts Your Target Customer

Over 7 million blog posts are published every single day. That’s your competition — 7 million new posts every day, with readers scrolling through headlines to find the ones that catch their interest.

No one will find your product unless they know what your article is about before they click on it.

This means you need to craft a clear headline that hooks the specific readers you’re targeting.

You can read my article here about how to create headlines that attract action-oriented readers.

Talk About The Pain Points and Solutions

Highlight your product by focusing on the pain points your target audience experiences. Bring their pains to the surface and paint a picture of what life would be like if those problems were solved.

Make your blog post all about the reader. Make them feel understood, and show them that you actually know what it’s like to deal with their struggles.

For example, I’m a reseller on eBay, and I used to struggle with managing inventory. I didn’t know how to store my clothing, what bags to use, where to buy containers, or how to create an inventory system to find the items I sold. It was a pain in the ass to find a sold black sweater among 50 bins filled with hundreds of other black pieces of clothing. It was a nightmare.

So, I created an inventory system using Notion, got some bins from Home Depot, bought numbered stickers on Amazon, and solved my problem (see how I listed the problems and solutions). Now, I sell that same inventory management system I created by talking about the pains I dealt with — and it resonates with new resellers facing the same challenges.

Include Your Product Page Link At The Bottom of The Post

Toward the end of your post, direct your reader to the link for your product.

Keep it simple. If they want the solution your product offers, they’ll click the link and hopefully end up on your high-converting landing page, where you’ll close the sale.

That’s it:

1. Talk about the product.

2. Talk about the pain.

3. Talk about the solution.

4. Drop the link.

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